Our Approach

GOAL

What Do You Really Want?

The first step is setting a clear and measurable goal that aligns with business objectives. Goals should be specific, achievable, and motivating.

REALITY

Where Are You Now?

Understanding the current situation is crucial. Retail managers should assess strengths, weaknesses, challenges, and available resources.

OPTIONS

What Paths Can You Take?

Explore different strategies and solutions. Encourage creative thinking and problem-solving.

WAY FORWARD

What’s Your Next Action?

Commit to a concrete action plan with accountability measures.

Example: Implement new sales culture and track progress weekly.

STRENGTHS

What Are We Doing Well?

Strong customer service Dedicated team members Well-established brand recognition Question: How can we leverage these strengths to drive greater performance?

WEAKNESS

What Can We Improve?

Inconsistent sales performance Training gaps in product knowledge Limited customer engagement strategies

Question: What immediate steps can we take to address these weaknesses and enhance overall performance?

OPPORTUNTIES

What External Factors Can We Utilize?

New product launches Growing demand in the market Increased use of digital sales channels

Question: How can we capitalize on these opportunities to expand our reach and impact?

THREATS

What Challenges Do We Face?

Competitive market pressure Changing customer preferences Supply chain disruptions

Question: What proactive measures can we implement to mitigate these risks and maintain stability?

GOAL
What Do You Really Want? The first step is setting a clear and measurable goal that aligns with business objectives. Goals should be specific, achievable, and motivating.
REALITY
Where Are You Now? Understanding the current situation is crucial. Retail managers should assess strengths, weaknesses, challenges, and available resources.
OPTIONS
What Paths Can You Take? Explore different strategies and solutions. Encourage creative thinking and problem-solving.
WAY FORWARD
What’s Your Next Action? Commit to a concrete action plan with accountability measures. Example: Implement new sales culture and track progress weekly.
STRENGTHS
What Are We Doing Well? Strong customer service Dedicated team members Well-established brand recognition Question: How can we leverage these strengths to drive greater performance?
WEAKNESS
What Can We Improve? Inconsistent sales performance Training gaps in product knowledge Limited customer engagement strategies Question: What immediate steps can we take to address these weaknesses and enhance overall performance?
OPPORTUNTIES
What External Factors Can We Utilize? New product launches Growing demand in the market Increased use of digital sales channels Question: How can we capitalize on these opportunities to expand our reach and impact?
THREATS
What Challenges Do We Face? Competitive market pressure Changing customer preferences Supply chain disruptions Question: What proactive measures can we implement to mitigate these risks and maintain stability?

About Kris

DefineCoaching was founded by industry veteran Kris Mackay, is revolutionising the way high-end brands approach sales, leadership, and client engagement. That every person and business can achieve growth and improvement when given the right inspiration, support, and guidance. With over 20 years of experience and more than 15,000 hours dedicated to sales and leadership within the luxury retail sector. At the core of DefineCoaching’s philosophy lies a simple yet powerful belief: with the right inspiration, support, and guidance, every individual and business can achieve remarkable growth.This ethos is brought to life through Kris Mackay’s unparalleled expertise, honed over two decades in the luxury retail sector. With a proven track record that includes achieving the highest UK sales at the Rolex boutique in Harrods and building multi-million-dollar sales teams at Ralph Lauren and Saint Laurent, Kris has a history of unlocking talent potential and delivering exceptional results. This expertise forms the foundation of DefineCoaching’s bespoke coaching solutions, which are designed to elevate team performance, strengthen client engagement, and create sustained business growth.

Sustain Excellence

is about consistently elevating your performance, adapting to challenges, and fostering growth through continuous learning and dedication.

Coaching Upto

Achieve up to 4.2X ROI through transformative coaching that drives measurable growth and success

Deep clearity

Gain deep clarity and 70% more confidence in your decisions, empowering you to take action with certainty

Coached Leaders

inspire growth, drive innovation, and lead with confidence to achieve lasting success
Support

GROW
SWOT

FLOW STATE
PEER CONNECTION

Respect

GROW
SWOT

FLOW STATE
PEER CONNECTION

Collaboration

GROW
SWOT

FLOW STATE
PEER CONNECTION

Clear Goals

GROW
SWOT

FLOW STATE
PEER CONNECTION

Trust

GROW
SWOT

FLOW STATE
PEER CONNECTION

Feedback

GROW
SWOT

FLOW STATE
PEER CONNECTION

Options

GROW
SWOT

FLOW STATE
PEER CONNECTION

Skill Balance

GROW
SWOT

FLOW STATE
PEER CONNECTION

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