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DefineCoaching

DefineCoaching was founded on the belief that human capital is the most significant competitive advantage. We partner with forward-thinking leaders, managers, and executives to help unlock the full potential of their teams. Our mission is to transform connections into performance and leadership into lasting impact. Thriving cultures don’t happen by chance; they are intentionally built through vision and the right investment in people built on the belief that human capital is the most powerful competitive advantage, DefineCoaching partners with forward-thinking leaders, managers, and executives to unlock the full potential of their people. We transform connection into performance and leadership into lasting impact. Because thriving cultures don’t just happen; they’re built with intention, vision, and the right investment in people.

DefineCoaching

DefineCoaching was founded on the belief that human capital is the most significant competitive advantage. We partner with forward-thinking leaders, managers, and executives to help unlock the full potential of their teams. Our mission is to transform connections into performance and leadership into lasting impact. Thriving cultures don’t happen by chance; they are intentionally built through vision and the right investment in people built on the belief that human capital is the most powerful competitive advantage, DefineCoaching partners with forward-thinking leaders, managers, and executives to unlock the full potential of their people. We transform connection into performance and leadership into lasting impact. Because thriving cultures don’t just happen; they’re built with intention, vision, and the right investment in people.

SAINT LAURENT
PARIS
ROLEX
Co-Active
Training Institute
RALPH
LAUREN
Mackage
PERFORMANCE
CONSULTANTS

DefineCoaching Sales Performance Model

Rooted in the GROW & SWOT frameworks

Focused on creating

Lasting behavioural change

Builds a culture

Of continuous improvement & accountability

Proven Methodologies That Drive Real Business Results

Manager Leadership Program

Leadership Audit Identify strengths, development areas, opportunities, threats

GROW Framework for Leadership

Goal setting, self-assessment, development planning

Tracking Progress via KPIs

After crunching HR data with aggregated coaching data to get the true ROI on coaching program

Start your transformation today
About Kris

The Coaching Revolution

Kris’s journey to becoming an Associate Certified Coach (ACC) through Performance Consultants, founded by John Whitmore, the “Godfather of Coaching,” marked a pivotal shift in his approach to leadership. This transformation led to the development of DefineCoaching’s signature methodology:

from Directive Management to Empowerment DefineCoaching’s programs focus on:

  • Creating new behaviours and habits
  • Driving better teamwork
  • Building stronger client relationships
  • Ensuring sustainable business success
  • Build emotionally intelligent, resilient leaders
Learn more
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Why DefineCoaching

Our Approach

DefineCoaching offers a suite of services designed to create lasting behavioral change:

  • Bespoke coaching sessions
  • Innovative workshops
  • Performance framework programs

A Vision of Luxury Leadership

DefineCoaching aspires to be the premier coaching partner for luxury retail brands, setting new standards in sales strategies, team engagement, and client relationships.

Tailored Coaching & Training for Sustainable Growth
Performance
Coaching
Develop elite leadership & sales skills
Group Coaching & Team Development
Drive collaboration & performance
Boot Camp and Training Programs
Practical leadership development based on GROW & SWOT
Manager Leadership Programs
Sales, leadership, and client engagement training
Schedule a free consultation

Why Define Coaching?

Employees coached

Into flow report 76% higher job satisfaction

+500% Productivity

Studies show people in flow are 5x more productive

70% Decision Confidence

Leaders with coaching support make 70% clearer, faster decisions

67% Faster Execution

Coached leaders implement strategies 67% faster than their peers

Positive Mindset: 45%

Coaching develop a more positive mindset regarding trust

Human Resources

Organisations with coaching programs see a 70% improvement.

At DefineCoaching

At DefineCoaching, we ignite transformation by unlocking the power of flow, peer-driven learning, and performance coaching—propelling individuals and teams toward peak success. Rooted in the proven GROW model, our coaching doesn’t just bridge the gap between where you are and where you want to be—it breaks barriers, fuels momentum, and drives lasting impact. Whether you seek to harness flow state for effortless excellence, amplify growth through collaboration, or elevate performance with strategic coaching, our approach is designed for those who refuse to settle for average. This is your moment. Watch. Learn. Elevate. Define your success today.

Playlist

Books

The Coaching Mindset: 8 Ways to Think Like a Coach by Chad W. Hall

A practical guide offering eight key mindsets to enhance your coaching effectiveness and unlock your client’s potential.

Let's get it
The Human Behind The Coach by Claire Pedrick and Lucia Baldelli

Explores the human aspects of coaching, emphasizing self-awareness, authenticity, and vulnerability.

Let's get it
The HeART of Laser-Focused Coaching
by Marion Franklin

Teaches coaches to ask powerful, focused questions that create transformational change in clients.

Let's get it
See more

Let's connect

DefineCoachng’s philosophy lies in a simple yet power belief that with the right inspiration, support and guidance, every individual and business can achieve measurable growth.

Schedule your consultation

Go Further

Get true ROI by mixing people and business data

Retention

24%

Performance

24%

Sales

24%

In-group career transitions

24%

Most chosen growth objectives

24%

Identified behavioural change

24%

What our clients say

Incredible experience

Romain Lassus
Romain Lassus
I am really pleased to highly recommend Kris. We encountered very complex and tense situations on some retail architectural projects and worksites. I relied on him to create the right conditions and get the projects back on track. Whenever everyone felt quite desperate, his balanced management and empowering inputs helped the team members find their own directions and resolve their issues, thereby avoiding highly conflictual situations. He managed to find the right words, restore self-confidence in others, and recalibrate responsibilities. I can say that everything ended well, where, based on my experience, the risk of a complete disaster was quite high. Thanks again, mate. Cheers, Romain
Yoann COMBE
Yoann COMBE
I had the privilege of working with Kris as my Retail Manager and coach at Mackage, and his impact has been invaluable. Kris’s leadership is clear, consistent, and empowering, creating an environment where people feel motivated and supported. As a coach, he fosters self-discovery and growth through structured yet flexible sessions, helping me find new perspectives and effective solutions. His balance of providing direction while empowering me to uncover my own insights has been incredibly impactful. Kris’s coaching has led to significant personal and professional growth, and I highly recommend him to anyone seeking a coach who is genuinely invested in helping others reach their full potential.
Richard Gausch
Richard Gausch
I had the pleasure of working with Kris during my time at APP Group. Kris managed our retail expansion in Europe and opened our Flagshipstore in Paris as well as our outlet location in Roermond. Kris showed great initiate in managing both projects on-time and on-budget. However, Kris real strengths are his strong communication skills, his ability to coach and develop store teams. It was always a pleasure work with Kris. If you are looking for someone that has a great understanding of the european retail landscape and is strong in coaching and developing teams Kris will be the right fit for you!
Benoit Perrot-Minot
Benoit Perrot-Minot
I highly recommend Kris as an exceptional coach. Over the past few months, his guidance has helped me reflect on my managerial achievements and leadership traits. Kris combines a direct, transparent approach with deep empathy and emotional intelligence, creating a safe space for self-reflection. He has pushed me to uncover blind spots, gain greater self-awareness, and refine my leadership values. Kris is genuinely invested in his clients’ success and has a true passion for helping others reach their full potential. If you're looking for a coach who can challenge and inspire lasting change, Kris is the one.
carter berg
carter berg
I first met Kris in 2010 when we were both working for Ralph Lauren. I was photographing the opening of “Ralph’s” restaurant and Kris was a big part of making that launch an epic success. We became friends instantly and have remained so since. Kris reached out to me at the beginning of 2021 and told me about his new passion for coaching. He asked if I would be interested in a session and though I was a bit reluctant at first I thought let’s give it a try. I have to say that it was one of my best decisions of the year and am so thankful he reached out to me. After each hour of coaching with Kris I walk away feeling extra positive not only about my career but about life in general. He is all about listening and giving honest feedback that is achievable. Kris is the real deal!

What our clients say

Incredible experience

Romain Lassus
Romain Lassus
I am really pleased to highly recommend Kris. We encountered very complex and tense situations on some retail architectural projects and worksites. I relied on him to create the right conditions and get the projects back on track. Whenever everyone felt quite desperate, his balanced management and empowering inputs helped the team members find their own directions and resolve their issues, thereby avoiding highly conflictual situations. He managed to find the right words, restore self-confidence in others, and recalibrate responsibilities. I can say that everything ended well, where, based on my experience, the risk of a complete disaster was quite high. Thanks again, mate. Cheers, Romain
Yoann COMBE
Yoann COMBE
I had the privilege of working with Kris as my Retail Manager and coach at Mackage, and his impact has been invaluable. Kris’s leadership is clear, consistent, and empowering, creating an environment where people feel motivated and supported. As a coach, he fosters self-discovery and growth through structured yet flexible sessions, helping me find new perspectives and effective solutions. His balance of providing direction while empowering me to uncover my own insights has been incredibly impactful. Kris’s coaching has led to significant personal and professional growth, and I highly recommend him to anyone seeking a coach who is genuinely invested in helping others reach their full potential.
Richard Gausch
Richard Gausch
I had the pleasure of working with Kris during my time at APP Group. Kris managed our retail expansion in Europe and opened our Flagshipstore in Paris as well as our outlet location in Roermond. Kris showed great initiate in managing both projects on-time and on-budget. However, Kris real strengths are his strong communication skills, his ability to coach and develop store teams. It was always a pleasure work with Kris. If you are looking for someone that has a great understanding of the european retail landscape and is strong in coaching and developing teams Kris will be the right fit for you!
Benoit Perrot-Minot
Benoit Perrot-Minot
I highly recommend Kris as an exceptional coach. Over the past few months, his guidance has helped me reflect on my managerial achievements and leadership traits. Kris combines a direct, transparent approach with deep empathy and emotional intelligence, creating a safe space for self-reflection. He has pushed me to uncover blind spots, gain greater self-awareness, and refine my leadership values. Kris is genuinely invested in his clients’ success and has a true passion for helping others reach their full potential. If you're looking for a coach who can challenge and inspire lasting change, Kris is the one.
carter berg
carter berg
I first met Kris in 2010 when we were both working for Ralph Lauren. I was photographing the opening of “Ralph’s” restaurant and Kris was a big part of making that launch an epic success. We became friends instantly and have remained so since. Kris reached out to me at the beginning of 2021 and told me about his new passion for coaching. He asked if I would be interested in a session and though I was a bit reluctant at first I thought let’s give it a try. I have to say that it was one of my best decisions of the year and am so thankful he reached out to me. After each hour of coaching with Kris I walk away feeling extra positive not only about my career but about life in general. He is all about listening and giving honest feedback that is achievable. Kris is the real deal!

FAQ

Questions you might have

Coaching isn’t about giving advice—it’s about unlocking untapped potential. The best performers in sports, business, and leadership all have coaches because:

  • They gain clarity on their vision and goals.
  • They challenge limiting beliefs and mental roadblocks.
  • They develop strategies for sustained success.
  • At DefineCoaching, we help individuals and teams move from stagnation to acceleration, creating lasting growth, resilience, and performance breakthroughs.

 

We don’t just inspire—we use proven frameworks like GROW and SWOT models to:

  • Align goals with core strengths for maximum impact.
  • Identify and eliminate blind spots that limit success.
  • Develop action-driven strategies that create momentum.
  • The result? Individuals step into flow state—where peak performance happens naturally—and corporations see higher engagement, leadership effectiveness, and results.

In today’s fast-paced world, skills alone don’t drive success—mindset, adaptability, and clarity do. Coaching helps leaders and teams:

  • Communicate with clarity and impact.
  • Identify and eliminate blind spots that limit success.
  • Navigate change and uncertainty with confidence.
  • Strengthen problem-solving and decision-making.
  • With DefineCoaching, leaders don’t just manage teams—they create high-performance cultures that drive innovation, motivation, and bottom-line results.

Unlike traditional training that tells people what to do, coaching guides people to unlock their own insights and solutions. Our unique approach focuses on:

  • Flow State Activation – Helping individuals and teams perform in their peak zone.
  • Deep Connection – Aligning personal values with professional growth.
  • Sustainable Success – Creating lasting transformation, not just short-term motivation.

This approach empowers clients to not just achieve goals but to sustain higher performance levels long-term.

If you or your company are experiencing:

  • A lack of direction or clarity on next steps.
  • Struggles with motivation, engagement, or performance.
  • Feeling stuck in repetitive patterns with no real progress.

Then coaching is the key to unlocking the next level.   At DefineCoaching, we work with individuals and organizations ready to break through barriers and step into a new era of success and impact.  

At DefineCoaching, we work with individuals and organizations ready to break through barriers and step into a new era of success and impact.

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Kris Mackay, with more than 20 years of experience in global luxury retail, founded DefineCoaching with a clear purpose to help People and luxury brands unlock performance.

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