DefineCoaching was founded on the simple truth that people are a company’s most significant competitive advantage. We partner with forward-thinking leaders to unlock the full potential of their teams, transforming connection into performance and leadership into lasting impact. Thriving cultures don’t happen by accident. They are built with vision, purpose, and a meaningful investment in people.
DefineCoaching was founded on the simple truth that people are a company’s most significant competitive advantage. We partner with forward-thinking leaders to unlock the full potential of their teams, transforming connection into performance and leadership into lasting impact. Thriving cultures don’t happen by accident. They are built with vision, purpose, and a meaningful investment in people.
DefineCoaching was founded on the simple truth that people are a company’s most significant competitive advantage. We partner with forward-thinking leaders to unlock the full potential of their teams, transforming connection into performance and leadership into lasting impact. Thriving cultures don’t happen by accident. They are built with vision, purpose, and a meaningful investment in people.
Rooted in the GROW & SWOT frameworks
Lasting behavioural change
Of continuous improvement & accountability
Leadership Audit Identify strengths, development areas, opportunities, threats
Goal setting, self-assessment, development planning
After crunching HR data with aggregated coaching data to get the true ROI on coaching program
Kris’s journey to becoming an Associate Certified Coach (ACC) through Performance Consultants, founded by John Whitmore, the “Godfather of Coaching,” marked a pivotal shift in his approach to leadership. This transformation led to the development of DefineCoaching’s signature methodology:
from Directive Management to Empowerment DefineCoaching’s programs focus on:
DefineCoaching offers a suite of services designed to create lasting behavioral change:
DefineCoaching aspires to be the premier coaching partner for luxury retail brands, setting new standards in sales strategies, team engagement, and client relationships.
A practical guide offering eight key mindsets to enhance your coaching effectiveness and unlock your client’s potential.
Explores the human aspects of coaching, emphasizing self-awareness, authenticity, and vulnerability.
Teaches coaches to ask powerful, focused questions that create transformational change in clients.
Coaching isn’t about giving advice—it’s about unlocking untapped potential. The best performers in sports, business, and leadership all have coaches because:
We don’t just inspire—we use proven frameworks like GROW and SWOT models to:
In today’s fast-paced world, skills alone don’t drive success—mindset, adaptability, and clarity do. Coaching helps leaders and teams:
Unlike traditional training that tells people what to do, coaching guides people to unlock their own insights and solutions. Our unique approach focuses on:
This approach empowers clients to not just achieve goals but to sustain higher performance levels long-term.
If you or your company are experiencing:
Then coaching is the key to unlocking the next level. At DefineCoaching, we work with individuals and organizations ready to break through barriers and step into a new era of success and impact.
At DefineCoaching, we work with individuals and organizations ready to break through barriers and step into a new era of success and impact.
Kris Mackay, with more than 20 years of experience in global luxury retail, founded DefineCoaching with a clear purpose to help People and luxury brands unlock performance.
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